Materials So many issues are affected by material in Folders, Binders, Labels, Signage, Point-of-Sale, Mailers, Envelopes, Manuals, Postcards…….. …….hardwearing, waterproof, colour impact, rigid, mail-resistant, removable, lightfast, pocketed, writeable, flexible, archive-able, recycled, recyclable…….. ....talk to Panda about materials for print - it’s not as simple as it sounds! Coated – for print quality - Smooth white paper (80gsm-150gsm) and board (170gsm-400gsm)
- The surface is coated with clay for high-quality ink resolution
- Finishes are available in gloss, silk (satin) and matt
- Price is not affected by finish, but silk and matt usually require seal varnish
- Creasing is advised for folding over 150gsm, subject to grain and ink coverage
- Most print methods and finishing processes are suitable
Uses: - Four colour process printing on brochures, flyers, catalogues and magazines
Uncoated – for creative effect - Paper and board with texture and patterns, colours and effects
- Generally, uncoated allows absorption which defuses resolution
- Textures can be different each side, sometimes backed with a coated surface
- Ink drying can be difficult, sometimes making conventional print methods unsuitable
- Cost can be high, because of production techniques and low consumer use
Uses: - Mailers and brochures incorporating material within the corporate design concept
Office – for low-cost communication - Uncoated paper for laser-print and hand-written communication
- White is most common, with ranges of tints for nominal identification
- 80gsm is the common weight for office use with competitive pricing
Uses: - Mono or corporate print for memos, invoices, delivery notes
- Black print on white for information, instructions and manuals
- Unprinted for use in desktop printers
Stationery – for branded promotion - High standard material of good quality for company branding
- Smooth, laid or textured finishes in white, off-white and tints, which can include ‘watermarks’
- Material is uncoated to allow laser-printing, with weights that cover all stationery items
Uses: - Corporate print for headings, compliment slips, business cards and envelopes
|
